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Earning the Salesforce Certified Marketing Cloud Consultant certification is a valuable asset for professionals looking to advance their careers in digital marketing. Salesforce Certified Marketing Cloud Consultant certification demonstrates a deep understanding of the Salesforce Marketing Cloud platform and its various tools and features. It also validates the candidate’s ability to create effective marketing campaigns, analyze data, and drive business growth through targeted marketing efforts. With this certification, professionals can differentiate themselves in a competitive job market and demonstrate their expertise to potential employers.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q101-Q106):

NEW QUESTION # 101
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

A. proximity to store
B. conversion rate
C. last purchase date
D. lifetime purchase value

Answer: B,C,D

NEW QUESTION # 102
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

A. Change the connection option to Scope by User.
B. Manually clear the OAuth token to refresh the connection.
C. Ensure the System User is assigned the Standard User Profile.
D. Review Apex Jobs within Set Up in Sales Cloud.

Answer: B

Explanation:
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure the System User is assigned the Standard User Profile. The System User is a user account that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User needs to have the Standard User Profile or a custom profile with similar permissions to enable Salesforce Triggered Sends.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_conf

NEW QUESTION # 103
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Journey Builder with a random split activity.
B. Create a random data extension within Email Studio.
C. Create a random data extension within Contact Builder.
D. Use Automation Studio with a random split activity.

Answer: D

Explanation:
Explanation
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. References:
https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5

NEW QUESTION # 104
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

A. Use Synchronized Data Sources to obtain data from Sales Cloud.
B. Use Data Designer to link student and alumni data to the contact record.
C. Create list attribute to store student data from Sales Cloud.
D. Create an Import Activity to import alumni data into Salesforce Report.

Answer: A,B

NEW QUESTION # 105
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Multi-Step journey with an API Event entry source
B. Transactional Messaging API
C. Triggered Send Definition
D. Single Send journey with an API Event entry source

Answer: C

NEW QUESTION # 106
......

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